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Others Don't "Get it"
Or why aggregate balance models don’t work....
First of all, yikes! Can you believe that some credit unions actually use the word “aggregate” in their brochures to describe a member rewards program?
The theory behind PoinTracs is simple - you track member loyalty over time, not just a “snapshot” in time. After all, when a member is upset, what’s the first thing they remind you? “I’ve been a member for (this many) years!”
PoinTracs gets that and helps you reward that.
Click here to see the difference between “theirs” and “ours”.
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Click here for our white paper titled "Loyalty Economics & PoinTracs", written November 13, 2008 by Mark Sadowski.
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